What do top universities, international airlines, and the California DMV have in common? Answer: Terrible websites, with so much hierarchy in their navigation scheme that accomplishing a basic task requires a black belt in enterprise bureaucracy. Why do companies with so many resources at their disposal have such a hard time producing good design?
Simple, clean UX design is hard work. Sometimes you just have to lock yourself up for a week to figure out how to make the complex look simple. But getting design done in a huge enterprise – where stakeholders are spread across departments with decades of political history dividing their interests – is a total bitch.
Continue reading “Design is an Organizational Behavior Challenge”
