choice – The Caneelian – Leadership, Creativity, Startups, Organizational Culture https://www.caneelian.com The personal blog of Caneel Joyce PhD, executive coach & culture builder. Work is a spiritual journey and sometimes a total cluster. Tue, 24 Aug 2010 15:54:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 33319490 Experience Design Builds Brand Relationships: The Apple Store Retail Experience https://www.caneelian.com/2010/08/24/xdretail/ https://www.caneelian.com/2010/08/24/xdretail/#comments Tue, 24 Aug 2010 15:54:56 +0000 http://caneelian.com/?p=866300086 Experience Design (aka XD or ED) is a field of design that focuses on the creating the broader experience of using a product/service/space/process, rather than narrowly focusing on its functional features. To witness the power of Experience Design in retail, walk into an Apple Store. The shopping experience is impeccably consistent with the product experience (using a Mac): …

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