If there’s one big company I love, it’s Google. No Apple. No Google. Oy vey! Until now, the two usually got along quite well, with many Google apps becoming backbones for the iPhone and eliminating we Mac users’ grumpy reliance on all things Microsoft. Many Google lovers love the Mac and vice-versa.
But now it seems that Google is making a play against Apple. Or is this a desperate move of courtship?
The recently released Google Sync (in beta) will allow users to synchronize
Google Contacts and Google Calendars across multiple computers and devices and platforms (Web, Windows, Mac, Blackberry, iPhone, Windows Mobile, and of course, Google’s Android phones).
Why pay Apple $99 a year for Mobile Me if I can sync via Google for free? Second curious fact… Google Sync is based on a license from Microsoft for its Microsoft Exchange ActiveSync protocol, which is running on Google’s servers. I usually don’t think of the Goog and MS as BFF…. Is Google holding hands with Microsoft just to make Apple jealous?
Read about it at Technology News
Have you tried Google Sync? Please let us know what you thought.
(Oh, and what is Mobile Me? It’s Apple’s subscription-based ‘cloud’ service that syncs tons of data – calendar, contacts, photos, preferences, files, etc. – between iPhones, Macs, and the Web. Automatically, through the air. My iPhone with Mobile Me setup has happily ended my sync-frustration, and I don’t have to grovel to my (MS Exchange-oriented) IT department any more! 🙂 Except for fun.)
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I would characterize Google's use of Exchange to run Sync as the fastest means to grow the Google sphere of influence and not to be BFF with Microsoft to make Apple Jealous. MobileMe is nearly useless: my photos from my Mac upload to Picassa and are viewed on my iphone, my video captured on the iphone 3gs is pushed to YouTube, my contacts sync with AddressBook on the mac whenever I dock at home (there is little need to push contacts over the air), my calendar on my phone syncs with my GoogleCalendar which syncs with my Apple Calendar at home. What reason is there to use MobileME? Ah ha! Apple found the killer app, FindMyiphone, inexpensive insurance against lost iphones. For this one reason, I have MobileMe. For all the others, Google's influence over the iphone and the OSX platform at home and the XP platform at work is growing because they found a way (ActiveSync) to make all the devices play together nicely.